Daisy Printing http://www.daisyprinting.com/Blog/blog5.php en-US http://blogs.law.harvard.edu/tech/rss 60 Tip of the dayOnly by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can http://www.daisyprinting.com/Blog/blog5.php/2010/10/17/tip-of-the-dayonly-by-trial-and-error-will-you-be-able-to-set-a-baseline-as-to-the-best-response-rates-for-your-ads-and-copy-it-is-very-important-to-maximize-response-for-the-amount-of-dollars-spent-s Sun, 17 Oct 2010 19:37:01 +0000 daisesvoice Uncategorized 35@http://www.daisyprinting.com/Blog/ <p><a href="http://www.powerhomebiz.com/vol61/advertising.htm">http://www.powerhomebiz.com/vol61/advertising.htm</a></p><p><span class="mainbodyfont"><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;"> <p>Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.</p> <p>You need to find out what works best for you. After you find this out, you&#8217;ll want to stay the course.</p> </span></span></p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/10/17/tip-of-the-dayonly-by-trial-and-error-will-you-be-able-to-set-a-baseline-as-to-the-best-response-rates-for-your-ads-and-copy-it-is-very-important-to-maximize-response-for-the-amount-of-dollars-spent-s">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div> http://www.powerhomebiz.com/vol61/advertising.htm

Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.

You need to find out what works best for you. After you find this out, you’ll want to stay the course.

Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/10/17/tip-of-the-dayonly-by-trial-and-error-will-you-be-able-to-set-a-baseline-as-to-the-best-response-rates-for-your-ads-and-copy-it-is-very-important-to-maximize-response-for-the-amount-of-dollars-spent-s#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=35 Tip of the day http://www.daisyprinting.com/Blog/blog5.php/2010/08/11/tip-of-the-day-3 Wed, 11 Aug 2010 14:01:19 +0000 daisesvoice Uncategorized 38@http://www.daisyprinting.com/Blog/ <p>&#160;</p> <p>&#160;</p> <p>&#160;</p> <p>"Humor is the great thing, the saving thing. The minute it crops up, all our irritations and resentments slip away and a sunny spirit takes their place." Mark Twain</p> <p>&#160;</p> <p>Sometimes your clients and workload can become a bit stressful but humor can make everything go away. Never let work stress you out because then you and your work will start to detoriate.</p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/08/11/tip-of-the-day-3">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>  

 

 

"Humor is the great thing, the saving thing. The minute it crops up, all our irritations and resentments slip away and a sunny spirit takes their place." Mark Twain

 

Sometimes your clients and workload can become a bit stressful but humor can make everything go away. Never let work stress you out because then you and your work will start to detoriate.

Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/08/11/tip-of-the-day-3#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=38 Tip of the day http://www.daisyprinting.com/Blog/blog5.php/2010/08/09/tip-of-the-day-2 Mon, 09 Aug 2010 13:39:32 +0000 daisesvoice Uncategorized 37@http://www.daisyprinting.com/Blog/ <p>If you budget $5,000 per month for advertising, you've made it bery easy from a bookeeping perspective. However, if like most businesses you have seasonal highs and lows, you are spending too much money advertising during down times and not enough when you want to attract customers. Too many entrepreneurs do not budget according to their seasonal advertising needs.</p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/08/09/tip-of-the-day-2">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div> If you budget $5,000 per month for advertising, you've made it bery easy from a bookeeping perspective. However, if like most businesses you have seasonal highs and lows, you are spending too much money advertising during down times and not enough when you want to attract customers. Too many entrepreneurs do not budget according to their seasonal advertising needs.

Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/08/09/tip-of-the-day-2#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=37 Tip of the day http://www.daisyprinting.com/Blog/blog5.php/2010/08/05/tip-of-the-day-1 Thu, 05 Aug 2010 13:45:23 +0000 daisesvoice Uncategorized 36@http://www.daisyprinting.com/Blog/ <p><a href="http://www.powerhomebiz.com/vol61/advertising.htm">http://www.powerhomebiz.com/vol61/advertising.htm</a></p><p><span class="mainbodyfont"><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;"> <p>Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.</p> <p>You need to find out what works best for you. After you find this out, you&#8217;ll want to stay the course.</p> </span></span></p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/08/05/tip-of-the-day-1">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div> http://www.powerhomebiz.com/vol61/advertising.htm

Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.

You need to find out what works best for you. After you find this out, you’ll want to stay the course.

Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/08/05/tip-of-the-day-1#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=36 Proving a point http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/proving-a-point Wed, 04 Aug 2010 18:21:49 +0000 daisesvoice Uncategorized 34@http://www.daisyprinting.com/Blog/ <p>A good preacher ought to be able to get 70% of the people who showed up on Sunday to make a donation.<br /><br />A teeny bop rock group might convert 20% of concert goers to buy a shirt or souvenir.<br /><br />A great street magician can get 10% of the people who watch his show to throw a dollar in the hat.<br /><br />Direct marketers used to shoot for 2% conversion from a good list, but now, that's a long shot.<br /><br />A blogger might convert 2% of readers to buy a book. (I'm aghast at this).<br /><br />And a twitter user with a lot of fans will be lucky to get one out of a thousand to click a link and buy something. (.1%)<br /><br />This furthers my arguement that digital media is rapidly influencuing the world of Advertising and Marketing. <br /><br /><br /><br /></p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/proving-a-point">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div> A good preacher ought to be able to get 70% of the people who showed up on Sunday to make a donation.

A teeny bop rock group might convert 20% of concert goers to buy a shirt or souvenir.

A great street magician can get 10% of the people who watch his show to throw a dollar in the hat.

Direct marketers used to shoot for 2% conversion from a good list, but now, that's a long shot.

A blogger might convert 2% of readers to buy a book. (I'm aghast at this).

And a twitter user with a lot of fans will be lucky to get one out of a thousand to click a link and buy something. (.1%)

This furthers my arguement that digital media is rapidly influencuing the world of Advertising and Marketing.



Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/proving-a-point#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=34 Tip of the day http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/tip-of-the-day Wed, 04 Aug 2010 18:21:02 +0000 daisesvoice Uncategorized 33@http://www.daisyprinting.com/Blog/ <p><br />Don't try to be everything to everyone. No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for small businesses, who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.</p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/tip-of-the-day">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>
Don't try to be everything to everyone. No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for small businesses, who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.

Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/tip-of-the-day#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=33 Advertising 101 http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/advertising-101 Wed, 04 Aug 2010 18:20:13 +0000 daisesvoice Uncategorized 32@http://www.daisyprinting.com/Blog/ <p>It's really simple. An ad is seen. It triggers a response in the customer. The customer buys. Pretty simple huh? WRONG. Advertising is complicated but that's what we're here for. To simplfy things sort've. <br /><br />Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles.<br /><br /><br />&lt;b&gt;There are two type of advertisers. Commercial and Non-commercial.&lt;/b&gt; Commercial Advertisers use repition to get their brand out there. Such as Coca-Cola or Tide Cleaner. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences.<br /><br />&lt;b&gt;Anything can basically be used for advertisement&lt;/b&gt; which include:&#160; wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.<br /><br />&lt;b&gt;There are two different types of advertising. Physical and Digital. &lt;/b&gt;Physical advertising if for example a newspaper section where the catalogs are located or a large poster in the mall. Virtually something that you can touch. Digital advertising is online advertising, such as banners on websites and blogs, online stores, video interviews, and most commonly commercials. Since we are in a digitally inclined society, digital advertising is rapidly increasing. <br /><br /><br />So there, that was an dummy proof overview of advertising. Remember this is just the beginning. Keep coming back and trust we will keep informing you of everything Advertising. Until next time. Cya!</p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/advertising-101">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div> It's really simple. An ad is seen. It triggers a response in the customer. The customer buys. Pretty simple huh? WRONG. Advertising is complicated but that's what we're here for. To simplfy things sort've.

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles.


<b>There are two type of advertisers. Commercial and Non-commercial.</b> Commercial Advertisers use repition to get their brand out there. Such as Coca-Cola or Tide Cleaner. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences.

<b>Anything can basically be used for advertisement</b> which include:  wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

<b>There are two different types of advertising. Physical and Digital. </b>Physical advertising if for example a newspaper section where the catalogs are located or a large poster in the mall. Virtually something that you can touch. Digital advertising is online advertising, such as banners on websites and blogs, online stores, video interviews, and most commonly commercials. Since we are in a digitally inclined society, digital advertising is rapidly increasing.


So there, that was an dummy proof overview of advertising. Remember this is just the beginning. Keep coming back and trust we will keep informing you of everything Advertising. Until next time. Cya!

Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/advertising-101#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=32 Welcome http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/welcome Wed, 04 Aug 2010 18:18:03 +0000 daisesvoice Uncategorized 31@http://www.daisyprinting.com/Blog/ <p>Welcome to Daisy Printing Blog! This blog will be your go to place for tips and news on the advertising world. This blog will help you advertise your brand and potentially grow your business global. <br /><br />We also will have an advice column. If you have questions about advertising or want to know what you should d, email your questions to <a href="mailto:AskDaisyAds@Gmail.com">AskDaisyAds@Gmail.com</a> and someone will answer your question and solve your problem! <br /><br />Once again welcome and rest assured you won't be disappointed coming to the blog.</p><div class="item_footer"><p><small><a href="http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/welcome">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div> Welcome to Daisy Printing Blog! This blog will be your go to place for tips and news on the advertising world. This blog will help you advertise your brand and potentially grow your business global.

We also will have an advice column. If you have questions about advertising or want to know what you should d, email your questions to AskDaisyAds@Gmail.com and someone will answer your question and solve your problem!

Once again welcome and rest assured you won't be disappointed coming to the blog.

Original post blogged on b2evolution.

]]> http://www.daisyprinting.com/Blog/blog5.php/2010/08/04/welcome#comments http://www.daisyprinting.com/Blog/blog5.php?tempskin=_rss2&disp=comments&p=31