Daisy Printing

A good preacher ought to be able to get 70% of the people who showed up on Sunday to make a donation.

A teeny bop rock group might convert 20% of concert goers to buy a shirt or souvenir.

A great street magician can get 10% of the people who watch his show to throw a dollar in the hat.

Direct marketers used to shoot for 2% conversion from a good list, but now, that's a long shot.

A blogger might convert 2% of readers to buy a book. (I'm aghast at this).

And a twitter user with a lot of fans will be lucky to get one out of a thousand to click a link and buy something. (.1%)

This furthers my arguement that digital media is rapidly influencuing the world of Advertising and Marketing.