Link: http://www.powerhomebiz.com/vol61/advertising.htm

Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.

You need to find out what works best for you. After you find this out, you’ll want to stay the course.

"Humor is the great thing, the saving thing. The minute it crops up, all our irritations and resentments slip away and a sunny spirit takes their place." Mark Twain

Sometimes your clients and workload can become a bit stressful but humor can make everything go away. Never let work stress you out because then you and your work will start to detoriate.

If you budget $5,000 per month for advertising, you've made it bery easy from a bookeeping perspective. However, if like most businesses you have seasonal highs and lows, you are spending too much money advertising during down times and not enough when you want to attract customers. Too many entrepreneurs do not budget according to their seasonal advertising needs.

Link: http://www.powerhomebiz.com/vol61/advertising.htm

Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.

You need to find out what works best for you. After you find this out, you’ll want to stay the course.

A good preacher ought to be able to get 70% of the people who showed up on Sunday to make a donation.

A teeny bop rock group might convert 20% of concert goers to buy a shirt or souvenir.

A great street magician can get 10% of the people who watch his show to throw a dollar in the hat.

Direct marketers used to shoot for 2% conversion from a good list, but now, that's a long shot.

A blogger might convert 2% of readers to buy a book. (I'm aghast at this).

And a twitter user with a lot of fans will be lucky to get one out of a thousand to click a link and buy something. (.1%)

This furthers my arguement that digital media is rapidly influencuing the world of Advertising and Marketing.